Marketing - research node
The marketing faculty at the Southern Cross Business School comprises research active staff who consistently publish in reputable journals from around the world. Research in the group covers a range of topics including strategic marketing, international business, consumer studies and social marketing issues, which reflects the diverse backgrounds of the faculty members.
Node highlights
The Marketing research node has a number of academic staff, including four currently supervising Honours, MBus, DBA and PhD students. Our academic achievements in 2011 included one book, 14 journal articles, and more than $200,000 in grant money. We welcome motivated and high achieving students to join our current higher degree candidates through the projects seeking researchers below.
High achieving researchers in this node
Projects seeking researchers
Title: The resource-based view versus the competitive forces view: Are both required to explain performance in foreign market ventures?
Level: PhD
Supervisor: Craig Julian (Principal Supervisor)
Primary Contact: Dr Craig Julian
Title: Mergers and acquisitions: Subsidiary success or failure post merger or acquisition
Level: PhD
Supervisor: Craig Julian (Principal Supervisor)
Primary Contact: Dr Craig Julian
Title: Examining the mediating effect of reciprocity in business to business exchange
Level: PhD
Supervisors: Simon Pervan
Primary Contact: Dr Simon Pervan
Title: Consumer distress: scale development and validation
Level: PhD
Supervisors: Simon Pervan
Primary Contact: Dr Simon Pervan
Title: Gambling and social marketing
Level: PhD/DBA
Supervisors: Peter Vitartas
Primary Contact: Dr Peter Vitartas
Title: Mobile technology in the rail industry
Level: Masters/PhD/DBA
Supervisors: Peter Vitartas
Primary Contact: Dr Peter Vitartas
Title: Examining the mainstreaming of sustainable product portfolios within companies and comparing between sectors and cross-nationally
Level: PhD
Supervisors: Tania von der Heidt
Primary Contact: Dr Tania von der Heidt
Title: Determining and improving education about and for sustainability in marketing education
Level: PhD
Supervisors: Tania von der Heidt
Primary Contact: Dr Tania von der Heidt
Current projects
Title: Comparison of Cluster Groups within the Australian Coffee Industry
Funding: Southern Cross Business School
Project Investigators: Sarah Biersteker (PhD Candidate), Peter Vitartas, (principal supervisor), Tania von der Heidt (co-supervisor)
Primary Contact: Dr Peter Vitartas
Title: 'Eco Transparency' of Australian Labelling and Packaging Claims for Greater Consumer Awareness
Funding: Southern Cross Business School
Project Investigators: Dayle Morrison (Masters Qualifier Candidate), Tania von der Heidt (Principal Supervisor), Geoff Lamberton (Co-Supervisor)
Primary Contact: Dr Tania von der Heidt
Past projects
Title: Relationship Management in Swiss Financial Services: An Investment into Relationship Bonding Values of Highly-Involved and Confident Customers
Funding: Southern Cross Business School
Project Investigators: Evangelos Avramakis (Candidate), Simon Pervan (Principal Supervisor)
Primary Contact: Dr Simon Pervan
Title: A Quality Assessment of Lismore City Council
Funding: Industry and Investment
Project Investigators: Peter Vitartas
Primary Contact: Dr Peter Vitartas
Title: LCC Quality Assessment Stage 3
Funding: Industry and Investment
Project Investigators: Peter Vitartas
Primary Contact: Dr Peter Vitartas
Title: Costing Environmental Regulations
Funding: Industry and Investment
Project Investigators: Tania von der Heidt
Primary Contact: Dr Tania von der Heidt
Title: High-Tech Customer Tools
Funding: Industry and Investment
Project Investigators: Peter Vitartas
Primary Contact: Dr Peter Vitartas
Title: Procurement
Funding: Industry and Investment
Project Investigators: Peter Vitartas
Primary Contact: Dr Peter Vitartas
Title: Moving toward education for sustainability: To what extent does the SCU Bachelor of Business curriculum reflect the sustainability paradigm shift?
Funding: Teaching and Learning, SCU
Project Investigators: Dr Tania von der Heidt, Geoff Lamberton, Erica Wilson
Primary Contact: Dr Tania von der Heidt
Updated: 27 November 2012