MKT00075 - Marketing PrinciplesInformation for students studying in 2013

Please contact the Southern Cross Business School to confirm details prior to acting on this information.

Unit Description

Introduces students to the world of modern marketing — creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market selection and marketing mix strategies. Emphasises practical and ethical perspectives. Equips students to build a marketing plan for a sustainable offering.

Available subject to student demand.

Assumed Knowledge

COM00207 - Communication in Organisations AND BUS10699 - Business Language and Learning Skills; OR Year 12 Business Studies

Availability


Distance Education	Session 2 Session 3
Distance Education (Online)	Unavailable
Lismore	Session 2
Coffs Harbour	Session 2
Gold Coast Southern Cross Drive, Bilinga	Session 2
Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads
Tweed Heads - SCU Riverside Brett Street, Tweed Heads	Unavailable

Note: the availability of this unit (displayed above) is provided as a guide only and may not represent the most current information available. Please refer to the official Schedule of Units and/or contact the relevant School before acting on this information.

Unit Type	Undergraduate
School	Southern Cross Business School

Fee Information: Commencing 2013 - UNDERGRADUATE Commonwealth Supported only.

Student Contribution Band

Band 3

Credit Points per unit

For fee information for pre-2009, pre-2010, 2010, 2011, 2012 and 2013 students please check the Student Contribution Amounts.
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Anti-requisites

MKT00127 - Tourism and Hospitality Marketing

Part of Course

[Top]