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Introduces students to the world of modern marketing — creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market selection and marketing mix strategies. Emphasises practical and ethical perspectives. Equips students to build a marketing plan for a sustainable offering.
Available subject to student demand.
|Distance Education||Session 2
|Distance Education (Online)||Unavailable|
|Coffs Harbour||Session 2|
Southern Cross Drive, Bilinga
|Tweed Heads - SCU Lakeside
Caloola Drive, Tweed Heads
|Tweed Heads - SCU Riverside
Brett Street, Tweed Heads
|School||Southern Cross Business School|