MKT00106 - Marketing ResearchInformation for students studying in 2013

Please contact the Southern Cross Business School to confirm details prior to acting on this information.

Unit Description

Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation. Topics covered include the requirements of scientific method, sources of data, data collection methods and techniques, analysis and presentation of data and results; with careful consideration of the limitations of different methods and techniques. Emphasis is on practical application to “real life” situations.

Availability


Distance Education	Session 1
Distance Education (Online)	Unavailable
Lismore	Session 1
Coffs Harbour	Unavailable
Gold Coast Southern Cross Drive, Bilinga	Session 1
Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads	Unavailable
Tweed Heads - SCU Riverside Brett Street, Tweed Heads	Unavailable

Note: the availability of this unit (displayed above) is provided as a guide only and may not represent the most current information available. Please refer to the official Schedule of Units and/or contact the relevant School before acting on this information.

Unit Type	Undergraduate
School	Southern Cross Business School

Fee Information: Commencing 2013 - UNDERGRADUATE Commonwealth Supported only.

Student Contribution Band

Band 3

Credit Points per unit

For fee information for pre-2009, pre-2010, 2010, 2011, 2012 and 2013 students please check the Student Contribution Amounts.
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Pre-requisites

MAT10248 - Quantitative Analysis for Business OR MAT10251 - Statistical Analysis; AND any 3 units (36 credit points).

Anti-requisites

MAT00400 Research Methods

Co-requisites

MKT00102 - Consumer Behaviour

Part of Course

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