MKT00127 - Tourism and Hospitality MarketingInformation for students studying in 2013

Please contact the School of Tourism & Hospitality Management to confirm details prior to acting on this information.

Unit Description

Provides an introduction to the role of marketing in the hospitality and tourism industries. Examines consumer behaviour, strategic planning, creating a marketing plan, market segmentation and use of the marketing mix.

Availability


Distance Education	Session 1
Distance Education (Online)	Unavailable
Lismore	Session 1
Coffs Harbour	Session 1
Gold Coast Southern Cross Drive, Bilinga	Session 1
Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads
Tweed Heads - SCU Riverside Brett Street, Tweed Heads	Unavailable

Note: the availability of this unit (displayed above) is provided as a guide only and may not represent the most current information available. Please refer to the official Schedule of Units and/or contact the relevant School before acting on this information.

Unit Type	Undergraduate
School	School of Tourism & Hospitality Management

Fee Information: Commencing 2013 - UNDERGRADUATE Commonwealth Supported only.

Student Contribution Band

Band 3

Credit Points per unit

For fee information for pre-2009, pre-2010, 2010, 2011, 2012 and 2013 students please check the Student Contribution Amounts.
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Anti-requisites

MKT00075 - Marketing Principles

Part of Course

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