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Exposes students to the potential, practice and pitfalls inherent in marketing overseas. Discusses the international marketing environment, identification of export markets and product planning, pricing, promotion and distribution for foreign markets.
|Distance Education||Session 1|
|Distance Education (Online)||Unavailable|
Southern Cross Drive, Bilinga
|Tweed Heads - SCU Lakeside
Caloola Drive, Tweed Heads
|Tweed Heads - SCU Riverside
Brett Street, Tweed Heads
|School||Southern Cross Business School|
MKT00075 - Marketing Principles AND 132 credit points (any 11 units).
MKT00107 Export Marketing