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Identifies the importance, opportunities and challenges of export marketing and factors causing its growth. The subject also covers the nature and practice of export management including export strategy and planning where the student will be required to develop an export/import plan for a company involved in exporting or importing.
| Distance Education | Session 2 | |
| Distance Education (Online) | Unavailable | |
| Lismore | Session 2 | |
| Coffs Harbour | Unavailable | |
| Gold Coast Southern Cross Drive, Bilinga |
Unavailable | |
| Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads |
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| Tweed Heads - SCU Riverside Brett Street, Tweed Heads |
Unavailable | |
| Unit Type | Undergraduate | |
| School | Southern Cross Business School | |
Band 3
12
MNG00316 - Principles of International Business AND 132 Credit Value in spk(s): any SCU unit
MKT00150 - Global Marketing AND MNG00313 - International Management