MKT10722 - Marketing ChannelsInformation for students studying in 2013

Please contact the Southern Cross Business School to confirm details prior to acting on this information.

Unit Description

Examines channel relationship management that can be applied to consumer, business and international markets. Strategic approaches to channel management in the context of technological changes and a range of choices available to business operators are examined. The need to manage complex channels and relationships that are fundamental to cost-effective performance are also considered. The role of logistics, supply chains and legal considerations in undertaking multi-channel strategies are evaluated.

Availability


Distance Education	Unavailable
Distance Education (Online)	Unavailable
Lismore	Unavailable
Coffs Harbour	Unavailable
Gold Coast Southern Cross Drive, Bilinga	Unavailable
Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads	Unavailable
Tweed Heads - SCU Riverside Brett Street, Tweed Heads	Unavailable

Note: the availability of this unit (displayed above) is provided as a guide only and may not represent the most current information available. Please refer to the official Schedule of Units and/or contact the relevant School before acting on this information.

Unit Type	Undergraduate
School	Southern Cross Business School

Fee Information: Commencing 2013 - UNDERGRADUATE Commonwealth Supported only.

Student Contribution Band

Not Applicable for this Unit

Credit Points per unit

For fee information for pre-2009, pre-2010, 2010, 2011, 2012 and 2013 students please check the Student Contribution Amounts.
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Pre-requisites

MKT00075 - Marketing Principles

Part of Course

Associate Degree of Business

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