MKT10723 - Marketing CommunicationsInformation for students studying in 2013

Please contact the Southern Cross Business School to confirm details prior to acting on this information.

Unit Description

Explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today’s modern marketing communication tools, including social media and examine their practical implementation for communication strategy decisions. Legal implications of communication and promotion strategies are considered and students will be required to develop personal communication styles. Individual and group presentations form an essential part of assessment and learning activities.

Availability


Distance Education	Session 2
Distance Education (Online)	Unavailable
Lismore	Session 2
Coffs Harbour	Session 2
Gold Coast Southern Cross Drive, Bilinga	Session 2
Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads
Tweed Heads - SCU Riverside Brett Street, Tweed Heads	Unavailable

Note: the availability of this unit (displayed above) is provided as a guide only and may not represent the most current information available. Please refer to the official Schedule of Units and/or contact the relevant School before acting on this information.

Unit Type	Undergraduate
School	Southern Cross Business School

Fee Information: Commencing 2013 - UNDERGRADUATE Commonwealth Supported only.

Student Contribution Band

Band 3

Credit Points per unit

For fee information for pre-2009, pre-2010, 2010, 2011, 2012 and 2013 students please check the Student Contribution Amounts.
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Pre-requisites

MKT00075 - Marketing Principles AND 36 credit points (any 3 units).

Anti-requisites

COM00104 - Media Strategies.

Part of Course

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