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Explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today’s modern marketing communication tools, including social media and examine their practical implementation for communication strategy decisions. Legal implications of communication and promotion strategies are considered and students will be required to develop personal communication styles. Individual and group presentations form an essential part of assessment and learning activities.
|Distance Education||Session 2|
|Distance Education (Online)||Unavailable|
|Coffs Harbour||Session 2|
Southern Cross Drive, Bilinga
|Tweed Heads - SCU Lakeside
Caloola Drive, Tweed Heads
|Tweed Heads - SCU Riverside
Brett Street, Tweed Heads
|School||Southern Cross Business School|
MKT00075 - Marketing Principles AND 36 credit points (any 3 units).
COM00104 - Media Strategies.