MKT10725 - Strategic MarketingInformation for students studying in 2013

Please contact the Southern Cross Business School to confirm details prior to acting on this information.

Unit Description

Develops strategic decision making skills with particular reference to marketing. This capstone unit examines strategic planning that enables management to determine business direction and marketing planning which enables the company to proceed in a systematic way to identify and turn specific opportunities into a profitable business. The unit develops the conceptual idea of integrating marketing planning into the strategic planning process. Issues in strategic marketing planning will be explored in depth and at a relatively advanced level. The student is expected to fully understand the conceptual and theoretical basis of strategy and demonstrate competence in utilising that understanding in an applied context.

Availability


Distance Education	Unavailable
Distance Education (Online)	Unavailable
Lismore	Unavailable
Coffs Harbour	Unavailable
Gold Coast Southern Cross Drive, Bilinga	Unavailable
Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads
Tweed Heads - SCU Riverside Brett Street, Tweed Heads	Unavailable

Note: the availability of this unit (displayed above) is provided as a guide only and may not represent the most current information available. Please refer to the official Schedule of Units and/or contact the relevant School before acting on this information.

Unit Type	Undergraduate
School	Southern Cross Business School

Fee Information: Commencing 2013 - UNDERGRADUATE Commonwealth Supported only.

Student Contribution Band

Band 3

Credit Points per unit

For fee information for pre-2009, pre-2010, 2010, 2011, 2012 and 2013 students please check the Student Contribution Amounts.
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Pre-requisites

MKT00102 - Consumer Behaviour AND 132 Credit Value in spk(s): %

Part of Course

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