MKT10727 - Digital MarketingInformation for students studying in 2013

Please contact the Southern Cross Business School to confirm details prior to acting on this information.

Unit Description

Introduces students to the dynamic world of digital marketing by providing an understanding of the role of technology and digital media in the development and presentation of marketing strategies and communications. The unit builds on the principles of marketing and consumer behaviour to explore the application of these theories within the digital marketing environment. Students will examine and apply the theories of targeting, segmenting and positioning to digital marketing environments and demonstrate how to incorporate the marketing mix principles to digital marketing communications and mediums. The unit also covers the impact of social media and emerging digital marketing technologies.

Availability


Distance Education	Session 2
Distance Education (Online)	Unavailable
Lismore	Session 2
Coffs Harbour	Session 2
Gold Coast Southern Cross Drive, Bilinga	Session 2
Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads
Tweed Heads - SCU Riverside Brett Street, Tweed Heads	Unavailable

Note: the availability of this unit (displayed above) is provided as a guide only and may not represent the most current information available. Please refer to the official Schedule of Units and/or contact the relevant School before acting on this information.

Unit Type	Undergraduate
School	Southern Cross Business School

Fee Information: Commencing 2013 - UNDERGRADUATE Commonwealth Supported only.

Student Contribution Band

Band 3

Credit Points per unit

For fee information for pre-2009, pre-2010, 2010, 2011, 2012 and 2013 students please check the Student Contribution Amounts.
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Pre-requisites

MKT00102 - Consumer Behaviour AND 132 Credit Value in spk(s): %

Part of Course

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