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Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation. Topics covered include the requirements of scientific method, sources of data, data collection methods and techniques, analysis and presentation of data and results; with careful consideration of the limitations of different methods and techniques. Emphasis is on practical application to “real life” situations.
|Distance Education||Session 1|
|Distance Education (Online)||Unavailable|
Southern Cross Drive, Bilinga
|Tweed Heads - SCU Lakeside
Caloola Drive, Tweed Heads
|Tweed Heads - SCU Riverside
Brett Street, Tweed Heads
|School||Southern Cross Business School|
MAT10248 - Quantitative Analysis for Business OR MAT10251 - Statistical Analysis; AND any 3 units (36 credit points).
MAT00400 Research Methods