MKT00720 - Marketing ManagementInformation for students studying in 2013

Please contact the Southern Cross Business School to confirm details prior to acting on this information.

Unit Description

Introduces students to the concept of marketing as a philosophy of doing business successfully and hence has relevance to all organisations. Looks at all aspects of marketing management: customer focus, relationship marketing, monitoring the environment, buyer behaviour, marketing research, marketing planning, segmenting, targeting and positioning, the marketing mix, new product development and competitive strategy. Concepts are applied to products and services and global issues are introduced.

Availability

Fee Information: Commencing 2013 - UNDERGRADUATE Commonwealth Supported only.

Student Contribution Band

Not Applicable for this Unit

Credit Points per unit

12

• For fee information for pre-2009, pre-2010, 2010, 2011, 2012 and 2013 students please check the Student Contribution Amounts.
• For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Part of Course

• Master (Advanced, Grad Dip, Grad Cert) of Business Administration
• Master (Grad Dip, Grad Cert) of Business Administration in Hotel and Tourism Management
• Master (Grad Dip, Grad Cert) of Convention and Event Management
• Master (Grad Dip, Grad Cert) of Professional Accounting