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Examines the (additional) challenges confronting the international business manager. Firstly explores the vibrant and dynamic international business environment and the opportunities and threats posed specifically by differences between countries; notably in political economy and culture. Then turns to the development of international business strategy, addressing strategic management, entry strategies, organisational design and the functional areas of marketing, finance and human resource management.
| Distance Education | Trimester C | |
| Distance Education (Online) | Unavailable | |
| Lismore | Unavailable | |
| Coffs Harbour | Unavailable | |
| Gold Coast Southern Cross Drive, Bilinga |
Trimester C | |
| Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads |
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| Tweed Heads - SCU Riverside Brett Street, Tweed Heads |
Unavailable | |
| Unit Type | Postgraduate | |
| School | Southern Cross Business School | |
Not Applicable for this Unit
12