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Exposes students to the potential, practice and pitfalls inherent in marketing overseas. Discusses the international marketing environment, identification of export markets and product planning, pricing, promotion and distribution for foreign markets.
| Distance Education | Session 1 | |
| Distance Education (Online) | Unavailable | |
| Lismore | Session 1 | |
| Coffs Harbour | Unavailable | |
| Gold Coast Southern Cross Drive, Bilinga |
Session 1 | |
| Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads |
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| Tweed Heads - SCU Riverside Brett Street, Tweed Heads |
Unavailable | |
| Unit Type | Undergraduate | |
| School | Southern Cross Business School | |
Band 3
12
MKT00075 - Marketing Principles AND 132 credit points (any 11 units).
MKT00107 Export Marketing