CMM03213 - Social MarketingInformation for students studying in 2013

Please contact the School of Health & Human Sciences to confirm details prior to acting on this information.

Unit Description

Expands on the summary version of social marketing covered in CMM03211 - Health Promotion Strategies and Methods I: Theory and Core Strategies. It allows the student to develop skills in marketing that are appropriate to the advancement of the social good. It includes knowledge of formative research, media use and selection, target segmentation and program development to develop social marketing as an “umbrella” for other health promotion programs.

Availability


Distance Education	Unavailable
Distance Education (Online)	Unavailable
Lismore	Unavailable
Coffs Harbour	Unavailable
Gold Coast Southern Cross Drive, Bilinga	Unavailable
Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads	Unavailable
Tweed Heads - SCU Riverside Brett Street, Tweed Heads	Unavailable

Note: the availability of this unit (displayed above) is provided as a guide only and may not represent the most current information available. Please refer to the official Schedule of Units and/or contact the relevant School before acting on this information.

Unit Type	Postgraduate
School	School of Health & Human Sciences

Fee Information: Commencing 2013 - UNDERGRADUATE Commonwealth Supported only.

Student Contribution Band

Band 2

Credit Points per unit

For fee information for pre-2009, pre-2010, 2010, 2011, 2012 and 2013 students please check the Student Contribution Amounts.
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Pre-requisites

CMM03211 - Health Promotion Strategies and Methods I: Theory and Core Strategies

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