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The unit is designed to guide sport managers in their role as marketing managers through the utilisation of sport marketing concepts and practices. The unit focuses on developing and implementing a sporting organisation’s marketing plans and the overall process of communicating with its audience.
| Distance Education | Trimester B | |
| Distance Education (Online) | Unavailable | |
| Lismore | Unavailable | |
| Coffs Harbour | Unavailable | |
| Gold Coast Southern Cross Drive, Bilinga |
Unavailable | |
| Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads |
Unavailable | |
| Tweed Heads - SCU Riverside Brett Street, Tweed Heads |
Unavailable | |
| Unit Type | Postgraduate | |
| School | Southern Cross Business School | |
Band 3
12