MKT10724 - Services MarketingInformation for students studying in 2013

Please contact the Southern Cross Business School to confirm details prior to acting on this information.

Unit Description

Examines marketing practices in a service environment. Producing over 70% of Australia’s GDP, service industries are now recognised as the primary source of economic, employment and export growth in many post-industrialised nations. The unit explores the theoretical and practical (strategic and operational) marketing options considered for the distinctive aspects of service products, consumers and markets, including the role and behaviour of customers and the determinants of customer satisfaction/dissatisfaction. The extension of the marketing mix for services is considered and management of customer relationships and service recovery. Approaches to the implementation of profitable service strategies, including improving service quality and organising for service leadership, are also identified.

Availability


Distance Education	Session 2
Distance Education (Online)	Unavailable
Lismore	Session 2
Coffs Harbour	Session 2
Gold Coast Southern Cross Drive, Bilinga	Session 2
Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads
Tweed Heads - SCU Riverside Brett Street, Tweed Heads	Unavailable

Note: the availability of this unit (displayed above) is provided as a guide only and may not represent the most current information available. Please refer to the official Schedule of Units and/or contact the relevant School before acting on this information.

Unit Type	Undergraduate
School	Southern Cross Business School

Fee Information: Commencing 2013 - UNDERGRADUATE Commonwealth Supported only.

Student Contribution Band

Band 3

Credit Points per unit

For fee information for pre-2009, pre-2010, 2010, 2011, 2012 and 2013 students please check the Student Contribution Amounts.
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Pre-requisites

MKT00075 - Marketing Principles AND 36 Credit Value in spk(s): any SCU unit

Part of Course

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