MKT10726 - Social MarketingInformation for students studying in 2013

Please contact the Southern Cross Business School to confirm details prior to acting on this information.

Unit Description

Introduces students to the rapidly developing area of social marketing that is being adopted by non-profit and public organisations throughout the world. Students will examine the application of marketing concepts to social causes and campaigns. The societal marketing concept is used as a framework to examine issues relating to society, the environment and the negative effect of economic activity. Students will apply their knowledge of marketing to social issues to develop appropriate communication and strategic plans to effect behavioural change to society’s advantage.

Availability


Distance Education	Session 1
Distance Education (Online)	Unavailable
Lismore	Session 1
Coffs Harbour	Unavailable
Gold Coast Southern Cross Drive, Bilinga	Session 1
Tweed Heads - SCU Lakeside Caloola Drive, Tweed Heads
Tweed Heads - SCU Riverside Brett Street, Tweed Heads	Unavailable

Note: the availability of this unit (displayed above) is provided as a guide only and may not represent the most current information available. Please refer to the official Schedule of Units and/or contact the relevant School before acting on this information.

Unit Type	Undergraduate
School	Southern Cross Business School

Fee Information: Commencing 2013 - UNDERGRADUATE Commonwealth Supported only.

Student Contribution Band

Band 3

Credit Points per unit

For fee information for pre-2009, pre-2010, 2010, 2011, 2012 and 2013 students please check the Student Contribution Amounts.
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Pre-requisites

MKT00102 - Consumer Behaviour AND 132 Credit Value in spk(s): %

Part of Course

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