Publishing, Marketing and Promoting Articulation Pathways
Increasingly, prospective students (and their parents) are selecting a TAFE, college or Higher Education Institute on the substance of well promoted articulation pathways which are perceived to:
- represent academic quality;
- facilitate non-traditional entry to Higher Education by elevating a student's university selection rank on the basis of completed study;
- stipulate credit arrangements in advance, reducing the overall cost and duration of a degree;
- allow students to use vocational knowledge and skills to secure employment to work their way through their degree; and
- assist Australian VET institutes to be approved to offer VET FEE-HELP assistance to eligible diploma, advanced diploma applicants, saving parents and students from paying tuition fees upfront and making higher education more attainable for more people.
Approximately 25% of students undertaking Certificate, Diploma and Associate Degree study do so as a means to gain entry into university. At Southern Cross University, up to 50% of our students have successfully undertaken study elsewhere.
So, finding effective and cooperative ways of providing students with clear information about pathways to Higher Education, that is readily available, useful and useable makes good sense.
The institute the student is coming from and going to should:
- consider developing cooperative media campaigns which include student pathway scenarios and testimonials;
- identify processes to support co-offer and admission for pathway students;
- inform career advisors, recruitment officers/agents and student support staff about the range and benefits of articulation pathways and publically promote these arrangements via Careers and Employment Expos, Course Information Events and other practical means;
- refer to articulation pathways when guiding students to build and diversify their study and career options within recruitment, admission, orientation, credit application, graduation and alumni experiences;
- build the academic confidence of students who are studying Diploma, Advanced Diploma and Associate Degree qualifications as students who are admitted to Southern Cross University, on the basis of their completed study, often achieve higher academic results than the general student cohort;
- note how seamless the SCU Applications for Admission and Advanced Standing are for pathway students.
Publishing Articulation Pathway Arrangements
Detailed reports are also available by SCU School and study discipline.
Partner institutes may request a current copy of their signed Articulation Agreement from the Coordinator, Schools Articulation Support:
t: +61 2 6626 9591 OR 1800 626 481 (free call within Australia)
Marketing and Promoting Articulation Pathway Arrangements
Information about marketing and promoting articulation pathways is outlined in the 'Terms of the Articulation Agreement'. Agreed articulation arrangements may be promoted within course brochures, institute prospectus and online and may link to SCU's:
However, any advertising or promotional material using the Southern Cross University name, program(s), logo or trade mark must be approved in writing by the SCU Head of Communications and Publications prior to the publication of such material.
Southern Cross University will provide materials about the relevant SCU programs on agreement to only promote the SCU program using materials provided and authorised by Southern Cross University.
To obtain approval and SCU promotional materials please email: firstname.lastname@example.org
Supporting applicants to highlight an Articulation Pathway when applying for admission and advanced standing Standing with SCU
Please direct graduates to view How much advanced standing (credit) will I receive? and follow the steps for Applying for Admission and Advanced Standing with SCU.
For information about the review, amendment, expiration and renewal of articulation arrangements click here.
Updated: 08 January 2013