Professor McAuley joined Southern Cross University in December 2010 having previously been a Professor of Marketing and Head of the Department of Marketing at Griffith University. Prior to coming to Australia, in July 2009, Professor McAuley was Head of the Department of Marketing at the University of Stirling in Scotland. His research interests have focused for some time on marketing management issues in the smaller enterprise, especially in relation to the marketing/entrepreneurship interface. He has published widely in leading marketing journals including the European Journal of Marketing, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Research in Marketing and Entrepreneurship, and the Journal of Consumer Marketing. Andrew serves on the Editorial Advisory Boards for European Journal of Marketing, Journal of Research in Marketing and Entrepreneurship and The International Journal of Management Education. He is a founding co-Editor of the Journal of Social Marketing launched in 2011. In addition he is Vice-President of the UK Academy of Marketing.