Gurmeet Matharu

Biography

Dr Gurmeet Kaur Matharu is a Teaching Associate with the Faculty of Business, Law and Arts, and Faculty of Health, based at the University's Gold Coast Campus. Gurmeet's broader research focuses on consumer behavior, digital marketing, and entrepreneurship, and innovation.

Research

Marketing; Consumer Behaviour; Sustainable Consumption; COM-B model; Dietary types

Teaching

I teach and mark assignments in various undergraduate and postgraduate units within the Faculty of Business, Law, and Arts, including Entrepreneurship and Innovation, Digital Marketing Strategies, Digital Marketing, and Consumer Behaviour. I mark assignments of various units within the Faculty of Health, including Foundations of Evidence for Health Science Practitioners, and The Reflective Learner and Health Science Scholar.