Attributing Creative Commons Materials

The same basic principles apply to providing attribution across all CC licences. When attributing a work under a CC licence you should:

Credit the creator;
Provide the title of the work;
Provide the URL where the work is hosted;
Indicate the type of licence it is available under and provide a link to the licence (so others can find out the licence terms); and
Keep intact any copyright notice associated with the work.

Creative Commons Australia provides the following tips on attributing material licenced under Creative Commons and their website contains various examples of different mediums.

Medium	Attribution tips
Books, magazines, journals	Remembering to spell out the licence type and URL in full, include the relevant attribution information next to the CC work or as a footer along the bottom of the page on which appears. Alternatively, you can list the CC works in the back of the publication. If you take this option, it is best to indicate the page number of the work or order in which they appear in the publication.
Photos and images	Provide the relevant attribution next to the photograph, or close by (eg on the edge or bottom of the page) if that is too obtrusive.
Slideshows	Include the relevant attribution information next to the CC work or as a footer along the bottom of the work on each slide on which the work appears. Alternatively, you can include a 'credits' slide at the end of the show, that lists all the materials used and their attribution details. Again, you should indicate the slide or order so people can find the attribution for a specific work.
Film	Include the relevant attribution information with the work when it appears on screen during the film. If this is not possible, attribute the work in the credits, just as you would see in a normal film.
Podcasts	Mention the name of the artist and that it is under a CC licence during the podcast, like a radio announcement, and provide full attribution on your website, next to where the podcast is available.