Our partners help to drive our vision to be Australia’s engaged university where impact occurs, ideas matter and careers are created.
Sponsorship and Outreach
At Southern Cross, we seek to drive sustainable, long-term partnerships with a shared vision and goals. We welcome collaborations that have a positive impact on our communities and create meaningful opportunities for engagement with current and prospective students locally, nationally and globally.
Southern Cross University's Sponsorship Framework identifies four key areas that form the foundation of our partnerships:
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Align
Synergy with strategic goals, direction and outcomes
Reach
Connection with relevant audience groups through numerous channels
Connect
Opportunities for engagement with students and staff
Impact
Positive social, economic and environmental outcomes locally, nationally and globally
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4 steps for sponsorship application
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1. Strategic Alignment
Take a look at our values, vision and strategic goals.
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2. Sponsorship Framework
Review our sponsorship framework to understand our philosophy and approach.
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3. Sponsorship Evaluation
Use our Sponsorship Evaluation Tool to guide your application and the development of your proposal.
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4. Submit Your Proposal
Complete and submit the application form along with a detailed proposal for review that addresses our criteria for sponsorship.
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Meet some of our partners
/prod01/channel_1/media/scueduau/engage/engagement/images/Byron-Writers-Festival.jpg "Byron Writers Festival")
/prod01/channel_1/media/scueduau/engage/engagement/images/Gold-Coast-Marathon.jpg "Gold Coast Marathon Team SCU members")
/prod01/channel_1/media/scueduau/engage/engagement/images/Nextwave-Awards-All-Finalists-960-540.jpg "Nextwave Awards Finalists")
Contact us
Southern Cross University's Sponsorship Evaluation Tool can assist with an initial assessment of the suitability of a sponsorship proposal.
Sponsorship is an expression of the University’s culture of giving and can take a variety of forms, including:
- Financial contribution for events such as festivals, expos, awards programs and conferences;
- Promotional or advertising opportunities – for example, in a University printed publication;
- Access to University facilities and associated support services such as room hire, catering, audio visual and event promotion;
- University branded merchandise;
- Expertise – academic or professional;
- Funding a performance or participation at an event
The University does not normally sponsor:
- Arrangements that directly subsidise or fund academic or research costs. These are the responsibility of Academic Units;
- Individuals (students, staff members or people external to the University);
- Sports, cultural or other types of club-level activities;
- Requests related to events or activity within the next six months, due to required lead time and budget planning.
The University considers sponsorship of the following kinds of activity, pending the criteria and requirements for return on investment being met:
- Groups or events that align with University values and priorities and present a return on investment based on recruitment, reputation or research outcomes;
- Activity that champions equity principles;
- Activity that promotes the recognition and contribution of First Nations people;
- Activity involving local high schools or registered training organisations which present opportunities for the University outside of normal funding models;
- Significant regional, community-based events in the localities around the University’s main campuses;
- Appropriate evidence-based environmental and climate-related endeavours.
A sponsorship proposal should address core criteria, including:
- Being consistent with the University’s strategic direction, core values and brand attributes;
- Providing identifiable and actionable promotional opportunities for the University (inclusion of logo on collateral is required);
- Providing opportunities to engage with prospective students;
- Providing opportunities for student or staff participation;
- Being able to deliver appropriate reporting on the sponsorship key performance indicators in a timely and proficient manner.