The new Bachelor of Digital Business is only one of two degrees of its kind being offered in Australia. It will prepare students for a career as a digital business specialist, with a strong focus on cyber security. As technologies evolve, so does their influence on individuals, businesses and society. There remains a key shortage of business professionals with a core understanding of the impact and influence digital systems have and will continue to have on business models. Understanding how to identify innovation and drive it to remain at the forefront of digital age will improve innovation, entrepreneurship and job market growth.