Content is key and as creators of content, digital media specialists are in strong demand for communication and marketing roles across Australia.
This course prepares you to tell the stories that matter, while you develop the creative and production skills you need to forge a career in today’s fast-paced media environments.
You’ll develop skills in writing, production, visual and research skills, and gain access to work experience opportunities and networks of industry professionals across the media and communications spectrum.
Digital media specialists work in fields such as film, television and radio, newspapers and magazines, online media, graphic design, marketing, advertising and public relations.
Southern Cross University is proud to partner with Australia’s premier regional industry association Screenworks to provide mentoring and internship opportunities for our creative arts students. Students have the opportunity to learn from screen industry leaders, building the knowledge and networks they need for successful creative careers.
Students in this degree will learn the core skills required for a future in the digital media industries of today:
- Visual communication and design
- Digital video production and storytelling
- Journalism and news writing
- Media theory and analysis.
In addition, you may choose choose four-unit minors in:
- Digital Design
- Screen Media
- Digital Marketing
- Music and Technology
- Visual Culture.
Please note only the Screen Media minor is available at the Coomera campus.
A wide range of elective units is available from across the University.
Course Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a course. These outcomes are aligned with the graduate attributes.
|Graduate Attribute||Course Learning Outcome|
Analyse, interpret and evaluate issues, texts, sources and problems through creative, critical and reflective thinking in Australian and global media contexts.
Conceptualise, initiate, develop, deliver and promote industry-standard outcomes across a range of traditional and emerging media forms.
Apply an understanding of ethical values and practices to media production and analysis, and professional practice.
|Knowledge of a discipline|
Demonstrate a broad, integrated command of knowledge of media industries, theories and practices in Australian and global contexts
Work independently and collaboratively on media projects in response to project demands.
Demonstrate the ability to self-direct and evaluate their own learning, and make a confident transition to professional life.
|Communication and social skills|
Demonstrate the ability to communicate and collaborate with individuals, and within teams, in professional media and community settings.
Demonstrate awareness of diverse cultural and Indigenous perspectives in professional practice.
Assessment tasks include creative projects such as websites and graphic design, TV productions and music videos, news and magazine articles, animations, podcasts, as well as essays, articles, journals and tutorial presentations.
Teaching methods include lectures, tutorials, seminars, field trips and online forums, plus individual access to facilities for special projects and one-on-one research supervision. All units in the Bachelor of Digital Media and Communication have online learning materials and utilise audiovisual technologies such as streaming audio and video, podcasts and online lectures, and social media technologies.
On campus students gain access to a variety of industry-standard equipment including computers, cameras, microphones, sound mixers, and lighting equipment.
Please note: Online students are required to attend compulsory residential workshops for some units.
Digital media specialists are in strong demand in media and creative industries with career opportunities in film and TV, radio, newspapers, magazines, online media and graphic design, marketing, advertising and public relations.
This course includes a compulsory 100-hour professional placement that allows you to gain invaluable workplace experience across the media and communications spectrum: at radio or television stations, in newspapers and publishing houses, on film shoots, at film festivals or in graphic design or post-production companies.