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LocationDomesticInternational
Gold Coast
MelbourneN/A
Online
PerthN/A
SydneyN/A

Unit description

Provides students with the necessary knowledge and skills to effectively use business analytics to support decision making in the context of ‘big data’ as a strategic resource. As a ‘data-driven’ unit, students will be exposed to a variety of analytical techniques using software applications.

Unit content

Module 1: Summarising sample data

Module 2: Simple linear regression

Module 3: Multiple linear regression

Module 4: Business Forecasting (Part I)

Module 5: Business Forecasting (Part II)

Module 6: Model Building

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1Appraise the role of data analytics and implications of big data in helping organisations identify new opportunities and turn big data into a strategic resource.
2Identify patterns and trends for transformation of big data into meaningful information for use to gain competitive advantage.
3Apply statistical techniques using industry software to analyse relationships in the data for forecasting and evaluation purposes.
4Evaluate and communicate results of analysis in a framework for translating data analysis into decision-making outcomes in a variety of business settings.

On completion of this unit, students should be able to:

  1. Appraise the role of data analytics and implications of big data in helping organisations identify new opportunities and turn big data into a strategic resource.
  2. Identify patterns and trends for transformation of big data into meaningful information for use to gain competitive advantage.
  3. Apply statistical techniques using industry software to analyse relationships in the data for forecasting and evaluation purposes.
  4. Evaluate and communicate results of analysis in a framework for translating data analysis into decision-making outcomes in a variety of business settings.

Prescribed Learning Resources

Prescribed Texts
  • Berenson, ML, Levine, DM, Szabat, KA, Watson, J, Jayne, N & O’Brien, M, 2019, Basic Business Statistics: Concepts and Applications, 5th edn, Pearson, Melbourne, VIC. ISBN: 9781488617249.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Short written response20%
Short written response30%
Report50%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Short written response20%
Short written response30%
Report50%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Short written response20%
Short written response30%
Report50%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Short written response20%
Short written response30%
Report50%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Short written response20%
Short written response30%
Report50%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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