Availabilities:

LocationDomesticInternational
Lismore
OnlineN/A

Unit description

Exposes students to the general principles of marketing, highlights the unique challenges organics present in respect of meeting consumer expectations and explores the variety of strategies and technologies that are used to gain a competitive advantage in the market place.

Unit content

  1. Introduction to the principles of marketing and the concept of value chains
  2. Principles of Domestic & Foreign Trade
  3. Special challenges presented by organics
  4. Processing and handling organics
  5. Managing waste streams
  6. Outlook for Australian products
     

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 explain the principles of product development and marketing in a forestry/agricultural context
2 evaluate the challenges and opportunities associated with domestic and foreign markets
3 describe and apply processes involved with product sorting for quality and target market
4conduct life cycle assesment to develop strategies for reducing waste and recycling in a farm and/or forestry context.

On completion of this unit, students should be able to:

  1. explain the principles of product development and marketing in a forestry/agricultural context
  2. evaluate the challenges and opportunities associated with domestic and foreign markets
  3. describe and apply processes involved with product sorting for quality and target market
  4. conduct life cycle assesment to develop strategies for reducing waste and recycling in a farm and/or forestry context.

Prescribed texts

  • Prescribed text information is not currently available.
Prescribed texts may change in future teaching periods.

Teaching and assessment

Teaching method
Lecture on-site 3 hours (10 weeks)
Residential session 8 hrs (3 days)
Assessment
Report30%
Report30%
Report40%

Teaching method
Structured online learning 3 hours (10 weeks)
Residential session 8 hrs (3 days)
Assessment
Report30%
Report30%
Report40%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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