Availabilities:
2024 unit offering information will be available in November 2023
Unit description
Exposes students to the general principles of marketing, highlights the unique challenges organics present in respect of meeting consumer expectations and explores the variety of strategies and technologies that are used to gain a competitive advantage in the market place.
Unit content
- Introduction to the principles of marketing and the concept of value chains
- Principles of domestic and foreign trade
- Special challenges presented by organics
- Processing and handling organics
- Managing waste streams
-
Outlook for Australian products
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | explain the principles of product development and marketing in a forestry/agricultural context |
| 2 | evaluate the challenges and opportunities associated with domestic and foreign markets |
| 3 | describe and apply processes involved with product sorting for quality and target market |
| 4 | conduct life cycle assessment to develop strategies for reducing waste and recycling in a farm and/or forestry context. |
On completion of this unit, students should be able to:
- explain the principles of product development and marketing in a forestry/agricultural context
- evaluate the challenges and opportunities associated with domestic and foreign markets
- describe and apply processes involved with product sorting for quality and target market
- conduct life cycle assessment to develop strategies for reducing waste and recycling in a farm and/or forestry context.
Teaching and assessment
Fee information
Domestic
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees
International
Please check the international course and fee list to determine the relevant fees.