Unit aim

Develops understanding of business analysis and planning. The unit demonstrates that the collection, analysis and interpretation of data are essential for planning, strategy development and problem solving in the tourism and hospitality industry. Students evaluate a business issue using appropriate research methodologies.

Unit content

This unit is presented in two modules. This format reflects the applied nature of the unit, and the content required for the two written assessment items.

Module 1: Research – planning and design
Research and the research process
Using the literature
Planning and designing research projects
Secondary data sources
Methods of inquiry I – questionnaire surveys
Sampling
Methods of inquiry II – qualitative research
Methods of inquiry III – observational research

Module 2: Research implementation and presentation
Doing field work
Analysing data
Reporting on the research

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 2

  • Altinay, L & Paraskevas, A , 2008, Planning research in hospitality and tourism, Butterworth-Heinemann, Oxford, UK & Burlington, MA.
Prescribed texts may change in future study periods.

Teaching and assessment

Gold Coast

Teaching method
Workshop on-site 3 hours (12 weeks)
Assessment
Project proposal10%
Research Proposal40%
Project report50%

Online

Teaching method
Structured online learning 3 hours (12 weeks)
Assessment
Project proposal10%
Research Proposal40%
Project report50%

Singapore - MDIS

Teaching method
Workshop on-site 3 hours (12 weeks)
Assessment
Project proposal10%
Research Proposal40%
Project report50%

Sydney - The Hotel School

Teaching method
Workshop on-site 3 hours (12 weeks)
Assessment
Project proposal10%
Research Proposal40%
Project report50%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.