Develops understanding of business analysis and planning. The unit demonstrates that the collection, analysis and interpretation of data are essential for planning, strategy development and problem solving in the tourism and hospitality industry. Students evaluate a business issue using appropriate research methodologies.
This unit is presented in two modules. This format reflects the applied nature of the unit, and the content required for the two written assessment items.
Module 1: Research – planning and design
Research and the research process
Using the literature
Planning and designing research projects
Secondary data sources
Methods of inquiry I – questionnaire surveys
Methods of inquiry II – qualitative research
Methods of inquiry III – observational research
Module 2: Research implementation and presentation
Doing field work
Reporting on the research
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||plan a project and prepare a coherent project proposal||Intellectual rigour||Creativity||Ethical practice|
|2||evaluate critically the research of others||Intellectual rigour|
|3||accomplish the tasks necessary to conduct analysis and evaluation relevant to the selected research problem||Intellectual rigour||Ethical practice|
|4||prepare a detailed and well supported professional report.||Intellectual rigour||Creativity||Ethical practice|
- Altinay, L & Paraskevas, A , 2008, Planning research in hospitality and tourism, Butterworth-Heinemann, Oxford, UK & Burlington, MA.
Teaching and assessment
|Structured online learning 3 hours (12 weeks)|
Singapore - MDIS
Sydney - The Hotel School
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.