Develops understanding of research methods relevant to tourism and hospitality. Examines how the collection, analysis and interpretation of data inform business decision-making. The unit prepares students to undertake an independent research project in tourism and hospitality.
Topic 1: The research process in tourism and hospitality
Topic 2: Initiating a research project
Topic 3: The literature review: Purpose and process
Topic 4: Designing a research project
Topic 5: Quantitative research methods
Topic 6: Qualitative research methods
Topic 7: Sampling: Principles and practices
Topic 8: Introduction to quantitative data analysis
Topic 9: Introduction to qualitative data analysis
Topic 10: Reporting research: Written and oral approaches
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||demonstrate knowledge of the research process||Intellectual rigour|
|2||formulate a suitable research aim and associated research objectives for an appropriate tourism or hospitality scholarly inquiry||Intellectual rigour||Creativity|
|3||evaluate critically the research of others||Intellectual rigour|
|4||conduct and write a literature review||Intellectual rigour||Communication and social skills|
|5||demonstrate appropriate knowledge of basic qualitative and quantitative methods and analysis||Intellectual rigour||Ethical practice|
|6||prepare a detailed and well-justified research proposal||Intellectual rigour||Creativity||Communication and social skills|
- No prescribed texts.
- No prescribed texts.
Teaching and assessment
Melbourne - The Hotel School
|Lecture online 1 hours (10 weeks)|
Singapore - MDIS
Sydney - The Hotel School
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2015 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.