Unit description

Develops understanding of research methods relevant to tourism and hospitality. Examines how the collection, analysis and interpretation of data inform business decision-making. The unit prepares students to undertake an independent research project in tourism and hospitality.  

Unit content

Topic 1: The research process in tourism and hospitality

Topic 2: Initiating a research project

Topic 3: The literature review: Purpose and process

Topic 4: Designing a research project

Topic 5: Quantitative research methods

Topic 6: Qualitative research methods

Topic 7: Sampling: Principles and practices

Topic 8: Introduction to quantitative data analysis

Topic 9: Introduction to qualitative data analysis

Topic 10: Reporting research: Written and oral approaches


 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 2

  • No prescribed texts.

Session 3

  • No prescribed texts.
Prescribed texts may change in future study periods.

Teaching and assessment

Gold Coast

Teaching method
Lecture online 1 hours (10 weeks)
Tutorial on-site 2 hours (10 weeks)
Assessment
Project proposal10%
Literature review30%
Research Proposal60%

Melbourne - The Hotel School

Teaching method
Lecture on-site 1 hours (10 weeks)
Tutorial on-site 2 hours (10 weeks)
Assessment
Project proposal10%
Literature review30%
Research Proposal60%

Online

Teaching method
Lecture online 1 hours (10 weeks)
Assessment
Project proposal10%
Literature review30%
Research Proposal60%

Singapore - MDIS

Teaching method
Lecture on-site 1 hours (10 weeks)
Tutorial on-site 2 hours (10 weeks)
Assessment
Project proposal10%
Literature review30%
Research Proposal60%

Sydney - The Hotel School

Teaching method
Lecture on-site 1 hours (10 weeks)
Tutorial on-site 2 hours (10 weeks)
Assessment
Project proposal10%
Literature review30%
Research Proposal60%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2015 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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