2021 unit offering information will be available in September 2020

Unit description

Embracing novelty implies comfort with uncertainty and the courage to explore creative paths in situations where detailed roadmaps are not available. This unit will equip students with the insight and confidence to create novelty in any organisational context. Creating something “new” implies a comparison to something that already exists. Understanding the context within which new ideas are expected to take hold is an essential starting point for discovering insights into the elements where customer needs are poorly or not at all addressed. The discovery process (Opportunity identification, Imagining solutions, Explore your opportunity, and Evaluating your solutions) in this unit relies on a framework that moves from “research” (context) to “ideate” (possibilities) to “test” (concepts) to “market” (launch). Overall, students will learn how to apply design thinking principles and ultimately turn problems into real-world opportunities.  

Unit content

Topic 1: Opportunity identification

Topic 2: Problem articulation and reframing problems into opportunities

Topic 3: Putting the opportunity into context defining boundaries

Topic 4: Understanding the role of empathy and insight into opportunity development

Topic 5: Understanding barriers to potential opportunities i.e. competitive landscapes,

technology forecasting

Topic 7: The role of inspiration and stakeholders in imagining solutions

Topic 8: Mind mapping, storyboarding and visualisations to communicate problems and


Topic 9: Rapid ideation techniques

Topic 10: Effective evaluation of solutions



Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Articulate, investigate and reframe “problems” into “opportunities”Knowledge of a discipline
2Explain the importance of understanding the context for identifying and developing opportunitiesIntellectual rigourKnowledge of a discipline
3Develop solutions through the creative process of ideationIntellectual rigour
4Apply design thinking principles in practiceIntellectual rigour
5Evaluate potential solutions, justifying the methods or processes used to reach themCreativity

On completion of this unit, students should be able to:

  1. Articulate, investigate and reframe “problems” into “opportunities”
    • GA4: Knowledge of a discipline
  2. Explain the importance of understanding the context for identifying and developing opportunities
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  3. Develop solutions through the creative process of ideation
    • GA1: Intellectual rigour
  4. Apply design thinking principles in practice
    • GA1: Intellectual rigour
  5. Evaluate potential solutions, justifying the methods or processes used to reach them
    • GA2: Creativity

Teaching and assessment


Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2021 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.