2021 unit offering information will be available in September 2020

Unit description

Activation is where you will learn how to bring your product idea to life. Over 12 weeks you will be introduced to concepts and tactics to translate your vision into a minimum viable product that you can share with the world. From articulating a business model to identifying network effects and developing a mindset of rapid learning, this unit will expose you to how world-class entrepreneurs take their ideas to build great companies.

Unit content


  1. Case Study - Review examples
  2. Customer Personas
  3. Value Proposition
  4. Building Business Models
  5. Minimum Viable Product
  6. Business Model Analysis
  7. Costs and Budgeting
  8. Value Capture
  9. Social Enterprise
  10. Triple Bottom Line
  11. Preparing a presentation
  12. Pitching



Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Analyse skill sets and capabilities to build a minimum viable product.Knowledge of a discipline
2Design your customer persona/s and business model.Ethical practiceKnowledge of a discipline
3Create a narrative via the business model elements to communicate your idea.Communication and social skills

On completion of this unit, students should be able to:

  1. Analyse skill sets and capabilities to build a minimum viable product.
    • GA4: Knowledge of a discipline
  2. Design your customer persona/s and business model.
    • GA3: Ethical practice
    • GA4: Knowledge of a discipline
  3. Create a narrative via the business model elements to communicate your idea.
    • GA6: Communication and social skills

Teaching and assessment


Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2021 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.