Availabilities:

LocationDomesticInternational
Gold Coast
OnlineN/A

Unit description

Explores the business models of corporate airline management, covering airline organisational practice, operational management, and objective setting. Students will develop their knowledge of airline business planning, schedule planning, fleet planning, financial management, global partnerships and key outsourcing relationships.  

Unit content

Module 1: Airline Business Models

Module 2: Network, Scheduling and Disruption Management

Module 3: The Airport-Airline Interface

Module 4: Marketing and Pricing for the Air Passenger Market

Module 5: Airline Partnerships and Outsourcing

Module 6: Challenges for Airlines

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1Describe the characteristics of commercial and operational activities undertaken by airlines
2Determine the key functional areas that underpin routine and irregular airline operations
3Determine the key functional areas that underpin airline operations and activities
4Demonstrate professional, effective and persuasive communication through written reports and oral presentations relating to the planning, management and development of airlines

On completion of this unit, students should be able to:

  1. Describe the characteristics of commercial and operational activities undertaken by airlines
  2. Determine the key functional areas that underpin routine and irregular airline operations
  3. Determine the key functional areas that underpin airline operations and activities
  4. Demonstrate professional, effective and persuasive communication through written reports and oral presentations relating to the planning, management and development of airlines

Prescribed Learning Resources

Prescribed Texts
  • Budd, L & Ison, S (eds.), 2020, Air Transport Management: An International Perspective, 2nd edn, Routledge, London and New York. ISBN: 9780367280574.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Case study30%
Presentation20%
Project proposal50%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Case study30%
Presentation20%
Project proposal50%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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