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LocationDomesticInternational
Gold Coast
Online

Unit description

Develops an applied understanding of designing services to create outstanding customer experiences and improve interactions between the service providers and customers. Focuses on collaborative product and service design whereby students gain deep customer and stakeholder insights and understanding, using a range of tools and data collection processes. They will also work through case studies and apply a design strategy to a real life projects.  

Unit content

1. Interdisciplinary approaches to service design

2. Human-centred design and user centricity

3. Service design principles and tools

4. Applied service design

5. Understanding service Logic and value co-creation

6. Design-led strategy

 

 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1describe how service innovation opportunities are identified and developed
2develop solutions through the creative process of ideation
3apply design thinking principles in practice
4evaluate potential solutions, justifying the methods or processes used to reach them.

On completion of this unit, students should be able to:

  1. describe how service innovation opportunities are identified and developed
  2. develop solutions through the creative process of ideation
  3. apply design thinking principles in practice
  4. evaluate potential solutions, justifying the methods or processes used to reach them.

Prescribed texts

  • Prescribed text information is not currently available.
Prescribed texts may change in future teaching periods.

Teaching and assessment

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Insights Mindmap20%
Report30%
Journal50%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Insights Mindmap20%
Report30%
Journal50%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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