Brisbane - The Hotel School
China - Guangxi USTN/A
China - TUSTN/A
Gold Coast
Melbourne - The Hotel School
Papua New Guinea - IBSU Port MoresbyN/A
Sydney - The Hotel School

Unit description

Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several entrepreneurship theories and their applications will also be examined and discussed.

Unit content

Topic 1:   Entrepreneurship in the 21st Century
Topic 2:   Assessment and commercialisation of entrepreneurial opportunities
Topic 3:   Sources of capital
Topic 4:   Developing a sustainable business plan
Topic 5:   Legal structures and regulatory challenges for entrepreneurial ventures
Topic 6:   Marketing for entrepreneurial ventures
Topic 7:   Measuring performance for entrepreneurial ventures
Topic 8:   Strategic entrepreneurial growth
Topic 9:   Global opportunities for entrepreneurs
Topic 10: Intrapreneurship

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1describe theories of entrepreneurial supply and personality
2apply concepts on innovation and creativity
3compile a new venture business plan
4create strategies to establish and grow a new venture
5critique corporate entrepreneurship principles
6discuss contemporary entrepreneurship issues.

On completion of this unit, students should be able to:

  1. describe theories of entrepreneurial supply and personality
  2. apply concepts on innovation and creativity
  3. compile a new venture business plan
  4. create strategies to establish and grow a new venture
  5. critique corporate entrepreneurship principles
  6. discuss contemporary entrepreneurship issues.

Prescribed texts

  • No prescribed texts.

  • No prescribed texts.
Prescribed texts may change in future teaching periods.

Teaching and assessment


Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.