Availabilities:

LocationDomesticInternational
China - TUSTN/A
MelbourneN/A
Papua New Guinea - IBSU Port MoresbyN/A
PerthN/A
SydneyN/A

Unit description

Introduces the contemporary global business environment, specifically, the opportunities and challenges international business managers need to navigate on a daily basis. This unit provides the knowledge and skills required to assess the ever-changing global business landscape, identify new markets, select the most appropriate market entry mode, and design sound international, marketing, and staffing strategies to compete, survive and grow international businesses in the twenty-first century.

Unit content

Module 1: International business environment of the twenty-first century

Module 2: Regional economic integration and government intervention

Module 3: Culture, ethics and social responsibility 

Module 4: Country risks and importance of emerging markets

Module 5: Market assessment and entry modes 

Module 6: Marketing and staffing for international businesses

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1summarise the global business environment and the risks it involves
2assess the ethical challenges and social responsibility of global businesses
3analyse global opportunities and identify the markets with the greatest potential
4recommend strategies for global businesses to navigate complex business environments.

On completion of this unit, students should be able to:

  1. summarise the global business environment and the risks it involves
  2. assess the ethical challenges and social responsibility of global businesses
  3. analyse global opportunities and identify the markets with the greatest potential
  4. recommend strategies for global businesses to navigate complex business environments.

Prescribed Learning Resources

Prescribed Texts
  • Wild, J & Wild, K, 2015, International Business: The Challenges of Globalisation, 8th edn, Pearson Australia. ISBN: 9781292095042.

Prescribed Texts
  • Cavusgil, ST, Knight, G and Riesenberger, JR, 2019, International Business: The New Realities, Global Edition, 5th edn, Pearson, Australia. ISBN: 9781292303246 (Print version); 9781292303307 (eBook).

Prescribed Texts
  • Cavusgil, ST, Knight, G and Riesenberger, JR, 2019, International Business: The New Realities, Global Edition, 5th edn, Pearson, Australia. ISBN: 9781292303246 (Print version); 9781292303307 (eBook).
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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