Availabilities:

2021 unit offering information will be available in September 2020

Unit description

Introduces students to key theories and concepts in management communication. Develops students’ skills to become effective business and academic communicators, writers and speakers. Students will learn to prepare clear and powerful messages, both individually and in groups. Students will learn strategies which will help them plan, write, revise and edit business documents. Through this process, students will also develop an understanding of, and skills in, the principles of academic integrity and academic writing.

Unit content

Topics

1. Communication theories and concepts

  • The communication process
  • Communication strategies, styles and choices

2. Managing the writing process

  • Business versus academic writing
  • Academic integrity, literacy and referencing

3. Writing in genres (Part 1): Persuasion and critical analysis

  • Persuasive writing techniques
  • Position arguments
  • Support claims with reasons

4. Writing in genres (Part 2): Case study and reports

  • Elements of a case study
  • Draw conclusions from observed facts
  • Elements of a report

5. Communicating among people (Part 1)

  • Interpersonal communication
  • Group communication
  • Oral presentations: preparing to speak

6. Communicating among people (Part 2)

  • Communicating in a diverse world
  • Communicating across cultures
  • Communication and sustainability

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Identify different forms and theories of management communicationCommunication and social skills
2Apply skills to manage the writing processLifelong learningCommunication and social skills
3Apply principles of academic integrity and literacyEthical practiceCommunication and social skills
4Write clear and concise business documentsLifelong learningCommunication and social skills
5Apply effective communication skills, both individually and in diverse groups.Communication and social skills

On completion of this unit, students should be able to:

  1. Identify different forms and theories of management communication
    • GA6: Communication and social skills
  2. Apply skills to manage the writing process
    • GA5: Lifelong learning
    • GA6: Communication and social skills
  3. Apply principles of academic integrity and literacy
    • GA3: Ethical practice
    • GA6: Communication and social skills
  4. Write clear and concise business documents
    • GA5: Lifelong learning
    • GA6: Communication and social skills
  5. Apply effective communication skills, both individually and in diverse groups.
    • GA6: Communication and social skills

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2021 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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