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LocationDomesticInternational
Gold Coast
MelbourneN/A
Online
PerthN/A
SydneyN/A

Unit description

Provides an overview of the twenty-first century’s global business environment, and the challenges international business managers confront on a daily basis. It also informs how to assess business opportunities around the globe, take effective decisions related to entering new markets, develop sound international strategies, and fine-tune marketing and staffing approaches to survive and thrive in an ever-dynamic and diverse marketplace.

Unit content

Module 1: The global business environment

Module 2: Cooperation between nations and government intervention

Module 3: Implications of culture, ethics and social responsibility

Module 4:Country risks and emerging markets

Module 5: Assessing market opportunities and entry strategies

Module 6: Global marketing and human resource strategies

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1summarise the global business environment and the risks it involves
2assess the ethical challenges and social responsibility of global businesses
3analyse global opportunities and identify the markets with the greatest potential
4recommend strategies for global businesses to navigate complex business environments.

On completion of this unit, students should be able to:

  1. summarise the global business environment and the risks it involves
  2. assess the ethical challenges and social responsibility of global businesses
  3. analyse global opportunities and identify the markets with the greatest potential
  4. recommend strategies for global businesses to navigate complex business environments.

Prescribed texts

  • Cavusgil, ST, Knight, G, Riesenberger, JR, 2019, International Business: The new realities, 5th edn, Pearson, Australia. ISBN: 9781292303246.
Prescribed texts may change in future teaching periods.

Teaching and assessment

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Report50%
Reflective writing30%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Report50%
Reflective writing30%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Report50%
Reflective writing30%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Report50%
Reflective writing30%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Report50%
Reflective writing30%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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