Availabilities:

LocationDomesticInternational
Gold Coast
MelbourneN/A
Online
PerthN/A
SydneyN/A

Unit description

Examines the (additional) challenges confronting the global business manager. Firstly explores the vibrant and dynamic global business environment and the opportunities and threats posed by operating in a global environment; notably in political economy and culture. Then turns to the development of global business strategy, addressing strategic management, entry strategies, organisational design and the functional areas of marketing, finance and human resource management.

Unit content

Topic 1: The global business arena
Topic 2: Theories of international trade, investment and government intervention
Topic 3: Formal institutions - Political, economic and legal systems

Topic 4: Informal institutions - The impact of national culture

Topic 5: Government intervention and cooperation between nations

Topic 6: Understanding emerging markets
Topic 7: Ethics and social responsibility in global business
Topic 8: Strategy and opportunity assessment
Topic 9: Global marketing strategies
Topic 10: Global human resource management

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1evaluate the role of culture, governments and international organisations in promoting global trade and business
2assess the opportunities and threats posed by cultural differences in a global environment
3evaluate the risks, costs and benefits of doing business in different countries
4argue a point of view relating to ethics and social responsibility by global businesses.

On completion of this unit, students should be able to:

  1. evaluate the role of culture, governments and international organisations in promoting global trade and business
  2. assess the opportunities and threats posed by cultural differences in a global environment
  3. evaluate the risks, costs and benefits of doing business in different countries
  4. argue a point of view relating to ethics and social responsibility by global businesses.

Prescribed texts

  • Prescribed text information is not currently available.
Prescribed texts may change in future teaching periods.

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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