2024 unit offering information will be available in November 2023
Examines the key principles of strategic management, with particular focus on the strategy process and its individual components - analysis, choice, action and evaluation. This unit makes use of the case analysis method so that students can apply their understanding to real-world problems across a range of professional contexts.
- Outside-in: Strategy as positioning, Porter’s 5-forces and positional matrix, PESTEL
- Inside-out: Resource-based view of strategy, VIRO/VIRN, developing resources/capabilities
- Emergent view of strategy, experiments, strategy innovation, the three views and bringing them together
- Analysis models and frameworks such as McKinsey7-Ss, MIT90s, CAGE, and how to use them
- Fit and sustainability, strategy-structure-processes, Miles and Snow, structural options
- Strategy implementation and organisational change
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
|On completion of this unit, students should be able to:|
|1||demonstrate an understanding of strategic management tools, frameworks and processes|
|2||apply strategic management theories to the analysis of real-world case studies|
|3||critique the strategic management approach of a contemporary organisation|
|4||apply a formal strategy process to diagnose and address a strategic business problem.|
On completion of this unit, students should be able to:
- demonstrate an understanding of strategic management tools, frameworks and processes
- apply strategic management theories to the analysis of real-world case studies
- critique the strategic management approach of a contemporary organisation
- apply a formal strategy process to diagnose and address a strategic business problem.
Teaching and assessment
Commonwealth Supported courses
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