Develops knowledge of project development, career building, and small business management practices and entrepreneurship pertinent to artists, music professionals, writers and media practitioners working within the creative industries.
Creative industries context
- Industry overview
- Global networks through to local organisations/networking/negotiating
- Mapping industry organisations: Australia Council, professional associations, funding bodies, philanthropic bodies etc.
- Career planning
- Commercialising copyright
Running an Arts business
- Business structures
- Business plans and budgets
- Financing and grants
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||discuss the role of the arts practitioner in the creative industries||Ethical practice||Lifelong learning||Communication and social skills|
|2||understand professional issues in operating a creative business such as copyright, contracts, financing, business/career planning and marketing||Ethical practice||Lifelong learning|
|3||present a project proposal that demonstrates an engagement with the creative industries||Ethical practice||Lifelong learning||Communication and social skills|
|4||prepare a business and marketing plan that demonstrates an engagement with the creative industries.||Ethical practice||Lifelong learning||Communication and social skills|
- Visual Arts group - It is a practical handbook which focuses on case studies from visual arts practices, and includes excellent exercises for career planning and developing marketing plans: Hodge, S & Millar, J, 2008, Getting art there: an artist's marketing manual , 2nd edn, National Association for the Visual Arts, Woolloomooloo, NSW. ISBN: 9780980390643 .
Teaching and assessment
|Structured online learning 1.5 hours (12 weeks)|
|Business plan or grant proposal||40%|
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 1
Please check the international course and fee list to determine the relevant fees.