Unit description

Develops knowledge of project development, career building, and small business management practices and entrepreneurship pertinent to artists, music professionals, writers and media practitioners working within the creative industries.

Unit content

Module 1
Creative industries context
Topic 1: Introduction to arts industry studies
Topic 2: Professional practice in the creative industries

Module 2
Legal frameworks
Topic 3: Copyright and Intellectual property
Topic 4: Ideas into products (commercialising copyright)
Topic 5: Business structures

Module 3
Business Planning, Marketing and Finance
Topic 6: Business Planning
Topic 7:  Marketing Planning
Topic 8: Guest lecture
Topic 9: Financial Planning Including Grants
Topic 10: Putting it all together

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • No prescribed texts.
Prescribed texts may change in future study periods.

Teaching and assessment


Teaching method
Structured online learning 1.5 hours (12 weeks)
Career plan30%
Business plan or grant proposal40%

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2016 Commonwealth Supported only. Student contribution band: 1

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.