Develops knowledge of project development, career building, and small business management practices and entrepreneurship pertinent to artists, music professionals, writers and media practitioners working within the creative industries.
Creative industries context
Topic 1: Introduction to arts industry studies
Topic 2: Professional practice in the creative industries
Topic 3: Copyright and Intellectual property
Topic 4: Ideas into products (commercialising copyright)
Topic 5: Business structures
Business Planning, Marketing and Finance
Topic 6: Business Planning
Topic 7: Marketing Planning
Topic 8: Guest lecture
Topic 9: Financial Planning Including Grants
Topic 10: Putting it all together
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||discuss the role of the arts practitioner in the creative industries||Ethical practice||Lifelong learning||Communication and social skills|
|2||understand professional issues in operating a creative business such as copyright, contracts, financing, business/career planning and marketing||Ethical practice||Lifelong learning|
|3||present a project proposal that demonstrates an engagement with the creative industries||Ethical practice||Lifelong learning||Communication and social skills|
|4||prepare a business and marketing plan that demonstrates an engagement with the creative industries.||Ethical practice||Lifelong learning||Communication and social skills|
- No prescribed texts.
Teaching and assessment
|Structured online learning 1.5 hours (12 weeks)|
|Business plan or grant proposal||40%|
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2016 Commonwealth Supported only. Student contribution band: 1
Please check the international course and fee list to determine the relevant fees.