Introduces students to a critical analysis of media practices and uses in everyday life. From social networking to watching telly, from political campaigning to going to the movies; particular consideration is given to how we engage with media, and what impact it has on our perceptions of ourselves and the world around us. Students are encouraged to fashion their assignments around their own media interests and uses, thus making it clear that their studies are not something remote from their daily lives.
Section 1 Media and everyday life
Section 2 Representation and identity
Section 3 Media power, practice and control
Section 4 Mass[-ive] media and everyday culture
Section 5 Media audiences
Section 6 Globalisation and media futures
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||develop a critical perspective||Lifelong learning||Cultural competence|
|2||apply a range of theoretical approaches to the study of media||Communication and social skills||Cultural competence|
|3||comprehend key concepts such as representation, power and identity||Lifelong learning||Cultural competence|
|4||research and study independently||Lifelong learning||Communication and social skills|
|5||analyse media texts and messages, and recognise their own role, as both audiences and practitioners, in negotiating meanings||Lifelong learning||Cultural competence|
|6||write in an academic style||Communication and social skills||Cultural competence|
|7||understand media texts and practices in their historical and socio-political contexts.||Cultural competence|
- No prescribed texts.
- No prescribed texts.
Teaching and assessment
|Structured online learning 3 hrs (12 weeks)|
|Media Text Analysis presentation||20%|
|Exam: take home||30%|
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2015 Commonwealth Supported only. Student contribution band: 1
Please check the international course and fee list to determine the relevant fees.