LismoreSession 1Session 1
OnlineSession 1Session 1

Unit description

Introduces students to a critical analysis of media practices and uses in everyday life. From social networking to watching telly, from political campaigning to going to the movies; particular consideration is given to how we engage with media, and what impact it has on our perceptions of ourselves and the world around us. Students are encouraged to fashion their assignments around their own media interests and uses, thus making it clear that their studies are not something remote from their daily lives.

Unit content

Section 1: Media and everyday life
Section 2: Representation and identity
Section 3: Media power, practice and control
Section 4: Mass[-ive] media and everyday culture
Section 5: Media audiences
Section 6: Globalisation and media futures

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • O'Shaughnessy, M, Stadler, J & Casey, S, 2016, Media & Society, 6th edn, Victoria Oxford University Press, South Melbourne. ISBN: 9780195597240.
Prescribed texts may change in future study periods.

Teaching and assessment


Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Movie Review 20%
Media Text Analysis presentation30%
Exam: take home40%


Teaching method
Structured online learning 3 hrs (12 weeks)
Movie Review 20%
Media Text Analysis presentation30%
Exam: take home40%

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2019 Commonwealth Supported only. Student contribution band: 1

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.