Unit description

Introduces students to a critical understanding of the theory and practices of using digital communication techniques and processes to produce web-based convergent media productions. Students acquire skills in Web site design, construction and publishing with a focus on developing standards compliant online media content.

Unit content

Module 1: Introduction to web design and online publishing

  • History of the Internet and web design
  • Online publishing concepts, techniques and tools:
  • Website analysis HTML coding
  • CSS

Module 2: Website planning and construction fundamentals

  • Planning your website
  • Information, interaction and visual design
  • WYSIWYG web design

Module 3: Production

  • Working with text, images and colour in a web environment
  • Audio and video

Module 4: Testing and evaluation

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 2

  • No prescribed texts.
Prescribed texts may change in future study periods.

Teaching and assessment


Teaching method
Structured online learning 3 hours (12 weeks)
Unit Tasks15%
Research Proposal20%
Web page40%
Project Rationale25%

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2018 Commonwealth Supported only. Student contribution band: 1

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.