LismoreSession 1Session 1
OnlineSession 1Session 1

Unit description

Introduces students to the principles of visual communication and design through the analysis and production of digital media. Students acquire skills in image capture, creation and manipulation, and in layout and typography, and apply them using industry standard software in response to design briefs.

Unit content

Module 1: Visual Design Principles – introduction to design principles, understanding colour
Module 2: Elements of design – working with type, image basics, image and representation
Module 3: Professional Practice – complex layouts, working to a brief, IP and copyright in publishing

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • Additional Readings will be available via myReadings from MySCU, ..
  • Most of the compulsory readings for this unit are from the prescribed text which is available as an ebook and can be accessed online via the SCU Library: Alan Hashimoto, Mike Clayton, 2009, Visual Design Fundamentals: A Digital Approach, 3rd edn, Charles River Media / Cengage Learning, Boston, MA. ISBN: 9781584505815.
Prescribed texts may change in future study periods.

Teaching and assessment


Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Unit Tasks 125%
Unit Tasks 225%


Teaching method
Structured online learning 3 hours (12 weeks)
Unit Tasks 125%
Unit Tasks 225%

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2019 Commonwealth Supported only. Student contribution band: 1

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.