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LocationDomesticInternational
Gold Coast
Lismore
Online

Unit description

Introduces students to the principles of visual communication and design through the analysis and production of digital media. Students acquire skills in image capture, creation and manipulation, and in layout and typography, and apply them using industry standard software in response to design briefs.

Unit content

Module 1: Visual Design Principles – introduction to design principles, understanding colour
Module 2: Elements of design – working with type, image basics, image and representation
Module 3: Professional Practice – complex layouts, working to a brief, IP and copyright in publishing

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Identify and analyse modes of digital presentation and publishing in social, cultural, political and economic contexts. Cultural competence
2Understand and implement current technical standards for the creation, manipulation and distribution of digital images. Knowledge of a discipline
3Apply principles of visual design and communication to the production of digital media for specific audiences. CreativityKnowledge of a discipline
4Demonstrate understanding of industry expectations in response to a client brief.CreativityKnowledge of a disciplineCultural competence

On completion of this unit, students should be able to:

  1. Identify and analyse modes of digital presentation and publishing in social, cultural, political and economic contexts.
    • GA7: Cultural competence
  2. Understand and implement current technical standards for the creation, manipulation and distribution of digital images.
    • GA4: Knowledge of a discipline
  3. Apply principles of visual design and communication to the production of digital media for specific audiences.
    • GA2: Creativity
    • GA4: Knowledge of a discipline
  4. Demonstrate understanding of industry expectations in response to a client brief.
    • GA2: Creativity
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence

Prescribed texts

  • Additional Readings will be available via myReadings from MySCU, ..
  • Most of the compulsory readings for this unit are from the prescribed text which is available as an ebook and can be accessed online via the SCU Library: Hashimoto, A & Clayton, M , 2009, Visual Design Fundamentals: A Digital Approach, 3rd edn, Charles River Media / Cengage Learning, Boston, MA. ISBN: 9781584505815.
Prescribed texts may change in future study periods.

Teaching and assessment

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours  (12 weeks)
Assessment
Unit Tasks 125%
Poster50%
Unit Tasks 225%

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Unit Tasks 125%
Poster50%
Unit Tasks 225%

Teaching method
Structured online learning 3 hours (12 weeks)
Assessment
Unit Tasks 125%
Poster50%
Unit Tasks 225%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 1

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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