Unit aim

Develops an understanding of contemporary online news journalism production models and transmedia publication platforms. The forms, styles and features of online reporting and publication in the contemporary digital news environment are critically analysed. Students develop practical skills through researching, planning and transmedia production of an online journalism website.

Unit content

  • Global audiences
  • Online news formats
  • Transmedia narrative
  • Text in online news
  • Production Technology: audio, images and video
  • Audience interaction in online news
  • User generated content
  • Media workers in an online world
  • Publishing: Content Management Systems
  • Social media and online news
  • Editing online: Style and coding content
  • Law and online communication

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 2

  • Weekly readings are assigned from this text: Wilkinson, JS, Grant, AE & Fisher, DJ , 2013, Principles of Convergent Journalism, 2nd edn, Oxford University Press, New York, NY. ISBN: 9780-1-9983-8653.
Prescribed texts may change in future study periods.

Teaching and assessment


Teaching method
Lecture online 1 hour (12 weeks)
Structured online learning 2 hours (12 weeks)
Case study40%
News website production60%

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2017 Commonwealth Supported only. Student contribution band: 1

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.