Unit description

This unit uses a range of popular culture forms such as TV shows, films, literature, advertising and contemporary music.  Students will study media and genre as well as advertising, music video, Disney and Pixar animation, kinder culture, and popular mainstream literature, and film, as well as interpretations of Shakespeare live performance, in order to examine how identities and ideologies are constructed and disseminated in society today. It will also explore the cult of celebrity, the role of genre and the power popular culture has to both uphold and challenge the status quo.

Unit content

  • The reality of TV: Introduction to popular culture and media
  • The desperation of soap opera: Codes, conventions, genre and generic hybridity
  • Honey, I've lost the plot: The evolution of TV drama
  • Comedy companies: Seinfeld, The Simpsons and situation comedy
  • Disney and the commodification of cultural values
  • Semiotics and signs in advertising
  • Strategies for reading film: Genre, gender and ideology in American Beauty
  • Muscles and masculinity … where have all the good men gone? James Bond versus Zoolander and The 40-Year-Old Virgin
  • The proud and the prejudice: Bridget Jones's Diary
  • The Bard meets Quentin Tarantino - two houses: Romeo and Juliet
  • I hate the music: Gender and sexual stereotypes in contemporary music.

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 3

  • No prescribed texts.
Prescribed texts may change in future study periods.

Teaching and assessment


Teaching method
Structured online learning (12 weeks)
Discussion board20%
Discussion board15%

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2015 Commonwealth Supported only. Student contribution band: 1

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.