Availabilities:
| Location | Domestic | International |
|---|
| China - Guangxi UST | N/A | |
| Gold Coast | | |
| Melbourne | | |
| Online | | |
| Papua New Guinea - IBSU Port Moresby | N/A | |
| Perth | N/A | |
| Sydney | N/A | |
Unit description
Introduces students to the principles and practices of e-commerce to enable students to gain theoretical understanding of elemental issues of e-commerce systems and practical ability to launch and maintain e-commerce. Students will have opportunities to evaluate existing Web sites to enhance their understanding and develop prototypes of e-commerce Web sites to gain hands-on experience.
Unit content
Topic 1: Introduction to e-commerce
Topic 2: Business models for e-commerce
Topic 3: E-commerce websites
Topic 4: Technology infrastructure for e-commerce
Topic 5: Web server hardware and software
Topic 6: Marketing on the Web
Topic 7: B2B activities, auctions and m-commerce
Topic 8: E-commerce environment: International, legal, ethical and tax issues
Topic 9: E-commerce security
Topic 10: Implementation of e-commerce security
Topic 11: Electronic payment systems
Topic 12: Planning for e-commerce
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: |
|---|
| 1 | describe the history and the current status of e-commerce |
| 2 | explain the technology and the communication infrastructure upon which e-commerce systems are built |
| 3 | describe business issues in e-commerce environment |
| 4 | identify management issues associated with building e-commerce systems |
| 5 | identify the security, key legal, taxation and ethical issues associated with e-commerce and how to deal with them. |
On completion of this unit, students should be able to:
- describe the history and the current status of e-commerce
- explain the technology and the communication infrastructure upon which e-commerce systems are built
- describe business issues in e-commerce environment
- identify management issues associated with building e-commerce systems
- identify the security, key legal, taxation and ethical issues associated with e-commerce and how to deal with them.
Prescribed texts
- Schneider, G, 2017, Electronic Commerce, 12th edn, Cengage Learning. ISBN: 9781305867819.
- Schneider, G, 2017, Electronic Commerce, 12th edn, Cengage Learning. ISBN: 9781305867819.
Prescribed texts may change in future study periods.