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LocationDomesticInternational
SCU Online

Unit description

Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by contemporary internet technologies and applications. The unit also examines security, legal and ethical issues in managing digital enterprises. Students will develop and apply expertise in recognising and analysing digital enterprise opportunities and launching digital initiatives.

Unit content

  • Digital enterprise basics and technology foundations for digital enterprise
  • Business to consumer (B2C) (E-tailing and Internet marketing) and business to business (B2B) digital business
  • Mobile enterprise, social networks and other types of digital enterprise
  • Electronic payment systems
  • Planning and launching digital initiatives
  • Success factors, challenges/critical issues, and future directions

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1examine the technologies and technology applications which enable digital enterprises for business
2develop and apply expertise in recognising and analysing digital enterprise opportunities
3examine security, ethical, societal, political, legal and global issues relating to digital enterprises
4plan for, launch and evaluate success factors of digital initiatives.

On completion of this unit, students should be able to:

  1. examine the technologies and technology applications which enable digital enterprises for business
  2. develop and apply expertise in recognising and analysing digital enterprise opportunities
  3. examine security, ethical, societal, political, legal and global issues relating to digital enterprises
  4. plan for, launch and evaluate success factors of digital initiatives.

Prescribed Learning Resources

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Teaching method
Structured online learning
Assessment
Case study20%
Report30%
Report50%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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